Some people were BORN for the spotlight. Others? Not so much. If you’re one of the latter, recording video – as opposed to public speaking – gives you a wonderful chance to cheat the system. You may be the absolute EXPERT in your field – in fact, we hope you are – but that’s not quite the same as being confident in the video!

Let’s talk about how to overcome that particular obstacle.

Okay. I called it cheating, but it’s really not. Doing pre-recorded video is a chance for you to capture the very best of yourself because you can do as many retakes as you need… and toss out what isn’t great.

A lot of newbies to video struggle with three things: knowing what to wear, wondering what to do with their bodies, and how to speak with confidence. So let’s start with your attire.

Dressing the Part

Your clothing says a lot about you… AND your brand. Make sure you’re communicating the right message. Here’s a great tip: what would you wear if you were going to meet with a group of your customers, your audience – your PEOPLE? Suit and tie? Business casual? T-shirt and jeans? Scuba gear?

Whatever it is, make sure it’s a half-step above that. No wrinkles in your shirt. Thoughtful accessories to a suit that make you look well-composed. Hair that’s been styled – even if you’re going for the ‘just got out of bed’ look.

These things are just enough to make you stand out in your crowd, but not so much that you become isolated.

Unless you’re wearing a suit, you’ll want to stick with more neutral colors – blues are the best, but any color that isn’t loud, as long as it suits your complexion, will work. Avoid bright colors like true red, bright white, and dark black. Those colors will steal the scene, in a bad way.

What to do with Your Body

When you’re talking with your friends, your body posture comes naturally. But when you’re stuck by yourself in front of a camera, figuring out what to do with your body can be mystifying. Let’s start with posture.

Imagine a string attached to the back of your head – right at that point where many people have a cowlick. Now, pull the string up. Pull your shoulders back a bit, and there’s your good posture. It’s more than just appearances; you’re able to project your voice along with your confidence.

A common mistake – one I’ve made myself – is to point my chin at the camera. It’s not flattering to have your head so far back. So my solution is very strange, but it works. I pretend I have horns. Long, glorious horns, and I’m showing them off. It forces me to keep my chin down, and to strike flattering angles of my face.

Now – what do you do with your hands? This is an ongoing battle I have with myself. I spent two decades in radio, so it didn’t matter! It does now. Keep it to a happy medium: every word doesn’t need a gesture, but no gestures make you look stiff. So maybe once per sentence, gesture during a very important part.

Big movements are distracting, and try not to raise your hands above shoulder level – unless you’re trying to make a point. Do what feels natural, then adjust it as you get more comfortable in front of the camera.

Now, remember to make your neutral face a mild smile. Tug up the corners of your mouth, and when you smile, don’t forget to smile with your eyes, too.

Try not to look severe! Don’t frown too much. You want to be inviting. Hold that thought in your mind.

Speaking with Confidence

Speaking with confidence is a result of knowing your material. Spend time familiarizing yourself with the structure of what you want to say. I find it very helpful NOT to shoot from the hip, but to create a thorough outline.

I also use a teleprompter. That way I’m always on track, delivering the content my audience wants, and keeping the length of my video down because I won’t go on tangents.

Most of all, it takes practice. Don’t be disheartened if you have to do multiple takes for each finished video. Everyone is a chance for you to improve and learn.

I hope you’ve found this information helpful! If so, please consider subscribing over on Youtube!. We’ll have new videos every week to help you engage with your audience and convert them into fans and customers for life.

If you want a video that CONVERTS your fans into subscribers and customers, then you should check out how we help entrepreneurs conquer video!

And remember: I gave you a lot of things to think about when you record. But at the end of the day, do what makes you most comfortable. It will show.

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